About Us

About US

Because Every Pet Deservesto Shine

Itscruellatheyorkie is more than just a name—it’s a feeling of love, style, and companionship wrapped into every little detail. Inspired by the charm, confidence, and personality of our furry muse, Rella represents a modern pet lifestyle where comfort meets fashion. We believe pets are family, and they deserve to look and feel their best every single day. From playful everyday outfits to elegant party wear, each Rella design is thoughtfully crafted with premium fabrics, gentle fits, and timeless aesthetics that suit small breeds perfectly. Our mission is to celebrate individuality,

cuteness, and confidence in every pet, while ensuring ease of movement and all-day comfort. At Rella, fashion isn’t just about looking good—it’s about expressing joy, creating memories, and strengthening the beautiful bond between pets and their humans. Every piece tells a story of care, creativity, and unconditional love, because at Rella, your pet’s happiness is always at the heart of what we do.

What We Do

Designing Identity You Can Wear

We turn brands into wearable experiences by translating identity, emotion, and purpose into thoughtfully designed apparel. Our expertise lies in creating clothing that represents who you are, what you stand for, and how you want to be remembered. Every piece is designed with intention — from concept and color to fabric, fit, and finish.

Step 01

Apparel Branding & Identity Design

Building a strong visual identity through thoughtfully branded apparel that reflects your brand’s personality and values.

Step 02

Custom Clothing & Merchandise

Building a strong visual identity through thoughtfully branded apparel that reflects your brand’s personality and values.

Step 03

Streetwear & Lifestyle Collections

Trend-driven collections crafted to connect culture, comfort, and bold brand expression.

Step 04

Brand-Aligned Color & Fabric Selection

Carefully chosen colors and fabrics that align with your brand identity and elevate the overall look and feel.

Who We Work With

We partner with brands and creators who want their vision worn. From emerging labels and influencers to startups and lifestyle brands, itscruellatheyorkie brings your ideas to life through bold, brand-driven apparel.